The logo.

The website.

The ONE big idea.

Design your ideas

to life.

Brand identity design + strategy

for multidisciplinary creators & sustainable lifestyle brands

do what you love

get paid

change the world

BRANDING TO MATCH YOUR GENIUS


Whether you're a new or established business, an artist or an artisan, you can get branding that's at the intersection of what you love, what rewards you, and what the world needs.

The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

Got incredible ideas, but they're all over the map?

📍 Misaligned branding that could be costing you, like excess baggage?

📍 Inconsistent visuals that look as confusing as an airline check-in desk on Christmas Eve?

📍 Want to share the things you love and causes you care about, but not sure how that all fits into the branding suitcase?

The conventional, homogenised, industrialised world may not get it, but...

That's a sign of genius.

Yet the indecision can keep you stuck for years. And before you know it, someone ELSE has taken your idea (and ran with it)!

But here’s a thought: What if we didn’t have to choose between ideas, and instead combine them into an “Ikigai Idea”?

The IKIGAI IDEA

Based on the age-old Japanese concept of ikigai, I'll help you create a unique brand that sits at the intersection of…


what you love


what you do well


what rewards you


what the world needs


The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

G'day, Mabuhay, Konnichiwa!

I'm Gretchen.

Or GretchO in Australia. 🇦🇺

Or just G in Tokyo. 🇯🇵

(Or wherever I'm asked to spell it.)

I'm a Filipino-Australian living in Tokyo, corporate escape artist, and brand identity designer who loves using age-old Eastern philosophies to create timeless online brands.

MY IKIGAI

My ikigai intersects at:

💜 design & travel (what I love)

🏁 design (what I do well)

⭐️ branding design (what rewards me)

🌏 inspiration & harmony* (what the world needs)

*which involve people living their ikigai. (Meta, much?)

9 RANDOM FACTS

Proof that I totally get the shiny coin/square peg dilemma

  1. Hipster cafe antisocialiser
  2. Melbourne-certified barista
  3. Foodie and whisky sampler
  4. Regional poetry-writing champ
  5. Vintage appreciator (wine and fashion)
  6. Sumi-e (Japanese Ink Painting) Wrestler
  7. Avid meditator (it's a mercurial mood stabiliser)
  8. Yoda, Dr Strange, and Kuromi fan (Google is your friend)
  9. Certified open water diver - though not a strong swimmer despite growing up in the Philippines - an archipelago of 7,107 islands

Create a brand that reflects not just who you are

or who the world expects you to be...

...but all that you want to become.

Which way is your brand headed today?

DEPARTURES

brand identity crisis

ARRIVALS

a brand that inspires you to live your ikigai

The

IKIGAI IDEA

Guidebook

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.


GET THE

IKIGAI IDEA Guidebook

for multidisciplinary creators

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.

...

The IKIGAI Idea Guidebook

for multi-disciplinary creators

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.

AESTHETICS

Brand Identity Design (Logo, Palette, Fonts)

Brand Style Guidelines

Brand Strategy

ARCHITECTURE

Website Design

Landing Pages

Opt-in Pages

ADVERTISING

Brand Marketing Assets

Graphic Design

Lead Magnets

The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

SEND US A MESSAGE

GET IN TOUCH.

Bespoke brand identity growth projects usually start at $10K with a 12-week wait period.

Melbourne, VIC, Australia

370 St Kilda Rd

hello@createrati.com

do people still call these days? ;)

Our headquarters are based in Melbourne, Australia.