The logo.
The website.
The ONE big idea.
Design your ideas
to life.
Brand identity design + strategy
for multidisciplinary game changers & change makers
do what you love
get paid
change the world
Create a brand that reflects not just who you are…
or who the world expects you to be...
...but all that you want to become.
Brand growth strategy, guidance, & inspiration for gifted online creators who want to do what they love and make a difference.
Got incredible ideas, but they're all over the map?
📍 Shiny thumbtacks peppered all over inconsistent branding?
📍Website(s) overstuffed with messages like your Samsonite suitcase ?
📍Disconnected social posts that seem as organised as an airline check-in desk on Christmas Eve?
The conventional, homogenised, industrialised world may not get it, but...
That's a sign of genius.
Yet the indecision can keep you stuck for years. And before you know it, someone ELSE has taken your idea (and made a fortune from it)! Ouch, right? #beenthere
But here’s a thought: What if we didn’t have to choose between ideas, and instead combine them into an “Ikigai Idea”?
The IKIGAI IDEA
Based on the age-old Japanese concept of ikigai, I'll help you create a unique brand that sits at the intersection of…
what you love
what you do well
what rewards you
what the world needs
The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.
G'day, Mabuhay, Konnichiwa!
I'm Gretchen.
Or GretchO in Australia. 🇦🇺
Or just G in Tokyo. 🇯🇵
(Or wherever I'm asked to spell it.)
I'm a Filipino-Australian living in Tokyo, corporate escape artist, and brand growth strategist who loves using age-old Eastern philosophies to create timeless online brands.
My ikigai intersects at:
🏁 technology (what I'm good at)
💜 design & travel (what I love)
⭐️ brand growth strategy (paid for)
🌏 inspiration & harmony* (what the world needs)
*which involve people living their ikigai. (Meta, much?)
I've worked with 6-7 figure creators to grow their brands online.
Proof that I totally get the shiny coin/square peg dilemma
- Hipster cafe antisocialiser
- Melbourne-certified barista
- Foodie and whisky sampler
- Regional poetry-writing champ
- Vintage appreciator (wine and fashion)
- Sumi-e (Japanese Ink Painting) Wrestler
- Avid meditator (it's a mercurial mood stabiliser)
- Yoda, Dr Strange, and Kuromi fan (Google is your friend)
- Certified open water diver - though not a strong swimmer despite growing up in the Philippines - an archipelago of 7,107 islands
A few kind words
-
The level of my website is second to none.
NAT TUCKER, MAKE IT LOOK EASY
Don't think about it, just do it. When it came time for me to create a professional logo, I had to go to Gretchen. She created what is now the logo to a million-dollar course.
DAN HENRY, ENTREPRENEUR
Just so you know, my sales have already increased using your presentation. 🤩
ALISON CHARPENTIER, ELEVATE SOLAR
THE PROCESS
THE CREATERATI ROADMAP
Let me take you on a quick tour of the three-part framework
that makes happenin' brands happen.
01
MARK
MISSION
MESSAGE
MODEL
Our first stop is to get clarity on the three atriums of brand growth: your brand's mission, message and model -- based on your gifts, interests, background, culture, and values. Basically, your brand's ikigai. This clears the runway and marks your brand's growth trajectory.
02
MAKE
AESTHETICS ARCHITECTURE
ADVERTISING
Prepare your brand for takeoff across three avenues of brand growth — from your logo, brand palette, fonts, website, social media graphics, brochures, business cards, and more. Create that website that gives YOU website envy.
03
MARKET
AWARENESS
ALLEGIANCE
ADVOCACY
Take your brand to new altitudes — by applying your brand identity through the three arcs of brand growth. And become the cool brand they rave about.
Create your one thing out of all the things you want to do.
...and set it up to sell itself.
Using ancient Eastern philosophies to Mr. Miyagi crane-kick your ideas into a modern brand…
You’ll have an idea you love to market (because it practically sells itself!) and frees up time for you to work behind the scenes. So you cut through the noise...quietly. #stealthmode
Brand Strategy
Identity Design
Style Guidelines
Logo, Colour Palette, Fonts/Typography
Your brand's visual signature that gets tattooed in hearts, minds, and body parts.
Brochures
Infographics
Lead Magnets
Graphic design, business cards, letterheads
Brand marketing assets for print, digital, social media, and more.
Opt-in Pages
Landing Pages
Website Design
SHOPIFY SQUARESPACE TEACHERY KAJABI
Get that dream website that gives YOU website envy.
I LOVED working with Gretchen. She designed a logo and branding for a group I co-admin and manage that has more than 6k members on Facebook with a strong website with social media presence. She managed to find a way to bring out the style of all four owners and the entire group and we are thrilled with the results. She handed over easy to use style guides, so we can implement her stylish branding across the web, social media and within our group.
SUSANNA SHANKAR, SUSTAINABLE TRAVEL BLOGGER
Which way is your brand headed today?
brand identity crisis
a brand that inspires you to live your ikigai
The
IKIGAI IDEA
Guidebook
Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.
You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.
GET THE
IKIGAI IDEA Guidebook
for multidisciplinary creators
Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.
You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.
The IKIGAI Idea Guidebook
for multi-disciplinary creators
Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.
You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.
The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.
The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.