The logo.

The website.

The ONE big idea.

Design your ideas

to life.

Brand identity design + strategy

for multidisciplinary game changers & change makers

Do what you love

Get paid

Change the world

Create a brand that reflects not just who you are

or who the world expects you to be...

...but all that you want to become.

Brand growth strategy, guidance, & inspiration for gifted online creators who want to do what they love and make a difference.

Got incredible ideas, but they're all over the map?

  • Shiny thumbtacks peppered all over inconsistent branding?
  • Website(s) overstuffed with messages like your Samsonite suitcase ?
  • Disconnected social posts that seem as organised as an airline check-in desk on Christmas Eve?


The conventional, homogenised, industrialised world may not get it, but...

That's a sign of genius.

Yet the indecision can keep you stuck for years. And before you know it, someone ELSE has taken your idea (and made a fortune from it)! Ouch, right? #beenthere

But here’s a thought: What if we didn’t have to choose between ideas, and instead combine them into an “Ikigai Idea”?

The IKIGAI IDEA

Based on the age-old Japanese concept of ikigai, I'll help you create a unique brand that sits at the intersection of…



what you love


what you do well


what rewards you


what the world needs


The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

G'day, Mabuhay, Konnichiwa!

I'm Gretchen.

Or GretchO in Australia. 🇦🇺

Or just G in Tokyo. 🇯🇵

(Or wherever I'm asked to spell it.)

I'm a Filipino-Australian living in Tokyo, corporate escape artist, and brand growth strategist who loves using age-old Eastern philosophies to create timeless online brands.

MY IKIGAI

My ikigai intersects at:

🏁 technology (what I'm good at)

💜 design & travel (what I love)

⭐️ brand growth strategy (paid for)

🌏 inspiration & harmony* (what the world needs)

*which involve people living their ikigai. (Meta, much?)

I've worked with 6-7 figure creators to grow their brands online.

9 RANDOM FACTS

Proof that I totally get the shiny coin/square peg dilemma

  1. Hipster cafe antisocialiser
  2. Melbourne-certified barista
  3. Foodie and whisky sampler
  4. Regional poetry-writing champ
  5. Vintage appreciator (wine and fashion)
  6. Sumi-e (Japanese Ink Painting) Wrestler
  7. Avid meditator (it's a mercurial mood stabiliser)
  8. Yoda, Dr Strange, and Kuromi fan (Google is your friend)
  9. Certified open water diver - though not a strong swimmer despite growing up in the Philippines - an archipelago of 7,107 islands

SOME KIND WORDS

-

The level of my website is second to none.

NAT TUCKER, INTERIOR & PERSONAL STYLIST

Gretchen built our fist website which took us gently through our first seven years and now that it is time to go up a level- we feel so fortunate to have her support and expertise. Thank you from The Possibilty Project.

KIM PEARCE, THE POSSIBILITY PROJECT

Just so you know, my sales have already increased using your presentation. 🤩

ALISON, ELEVATE SOLAR

THE PROCESS

THE CREATERATI ROADMAP

Let me take you on a quick tour of the three-part framework

that makes happenin' brands happen.

01

MARK

MISSION

MESSAGE

MODEL

Our first stop is to get clarity on the three atriums of brand growth: your brand's mission, message and model -- based on your gifts, interests, background, culture, and values. Basically, your brand's ikigai. This clears the runway and marks your brand's growth trajectory.

02

MAKE

AESTHETICS ARCHITECTURE

ADVERTISING

Prepare your brand for takeoff across three avenues of brand growth — from your logo, brand palette, fonts, website, social media graphics, brochures, business cards, and more. Create that website that gives YOU website envy.

03

MARKET

AWARENESS

ALLEGIANCE

ADVOCACY

Take your brand to new altitudes — by applying your brand identity through the three arcs of brand growth. And become the cool brand they rave about.

Create your one thing out of all the things you want to do.

...and set it up to sell itself.


Using ancient Eastern philosophies to Mr. Miyagi crane-kick your ideas into a modern brand…

You’ll have an idea you love to market (because it practically sells itself!) and frees up time for you to work behind the scenes. So you cut through the noise...quietly. #stealthmode

  • AESTHETICS
  • ADVERTISING
  • ARCHITECTURE
AESTHETICS

Brand Strategy

Identity Design

Style Guidelines

Logo, Colour Palette, Fonts/Typography

Your brand's visual signature that gets tattooed in hearts, minds, and body parts.

ADVERTISING

Brochures

Infographics

Lead Magnets

Graphic design, business cards, letterheads

Brand marketing assets for print, digital, social media, and more.

ARCHITECTURE

Opt-in Pages

Landing Pages

Website Design

SHOPIFY SQUARESPACE TEACHERY KAJABI

Get that dream website that gives YOU website envy.

I LOVED working with Gretchen. She designed a logo and branding for a group I co-admin and manage that has more than 6k members on Facebook with a strong website with social media presence. She managed to find a way to bring out the style of all four owners and the entire group and we are thrilled with the results. She handed over easy to use style guides, so we can implement her stylish branding across the web, social media and within our group.

SUSANNA SHANKAR, SUSTAINABLE TRAVEL BLOGGER

Which way is your brand headed today?

DEPARTURES

brand identity crisis

ARRIVALS

a brand that inspires you to live your ikigai

The

IKIGAI IDEA

Guidebook

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.


GET THE

IKIGAI IDEA Guidebook

for multidisciplinary creators

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.

...

The IKIGAI Idea Guidebook

for multi-disciplinary creators

Discover how you can use the Japanese philosophy of ikigai to create & grow a brand that’s at the intersection of what you love, what you do well, what rewards you, and what the world needs.

You’ll also receive brand growth ideas, inspiration, and exclusive offers delivered right to your inbox.

AESTHETICS

Brand Identity Design (Logo, Palette, Fonts)

Brand Style Guidelines

Brand Strategy

ARCHITECTURE

Website Design

Landing Pages

Opt-in Pages

ADVERTISING

Brand Marketing Assets

Graphic Design

Lead Magnets

The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

The ikigai diagram created by Marc Winn, inspired by Andres Zuzunaga's Purpose Diagram.

The createrati academy is currently undergoing a makeover.

The good news? Sign up below and get first dibs to some cool offers when it reopens.

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GET IN TOUCH.

Bespoke brand growth projects usually start at $10K with a 12-week wait period.

Melbourne, VIC, Australia

370 St Kilda Rd

hello@createrati.com

do people still call these days? ;)

Our headquarters are based in Melbourne, Australia.

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